Marketing needs to be screen-free.

Media planning is still somewhat siloed, television planning is independent and has an additional digital layer. The budget is acceptable. These barriers are now collapsing, and advances in digital marketing technology allow brands to derive more measurable business effects from television campaigns.

For example, the advent of technologies such as ACR has made it possible to know what percentage of the channel's viewers have seen certain TV ads. Brands can use this information to re-target these audiences through digital advertising to promote purchases on websites and mobile apps.

Customers are constantly moving differently, and today, different advertising can target customers at different stages in the funnel, increasing the efficiency and efficiency of the marketing budget. This trend is essential for brands that integrate offline and online marketing strategies.

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Metaverse marketing

Metaverse have the potential for brands to explore. While brands entering Metaverse are considered early adopters due to space exclusivity and "amazing" elements, innovation is essential for brands without purpose.

Digital marketing is rapidly evolving with innovative new technologies, increasing brand engagement opportunities. Keeping an eye on trends is an excellent first step, but marketing professionals and students who want to stand out should consciously invest in improving their skills. The evolution of skills with changing digital marketing environments is critical to growing in this area.

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