Over the past few years, mass production of clothing has led to severe environmental issues, such as rises in pollution, waste, and endangered animals. However, recently, numerous fashion brands have taken various measures to prevent these issues. Fashion brands worldwide are gradually starting to utilize biodegradable materials as their primary source of fabric, transition to low-pollution supply chains, and adopt environmentally aware business models. 

In order to address these environmental issues, fashion brands are implementing the “next-gen materials industry.” Innovators are increasingly fermenting bio-based substitutes for conventional derived materials and fossil fuel synthetics such as leather and polyester. For instance, Nike has recently partnered with biotechnology firms to replace synthetic materials in their sneakers with Aircarbon. Air carbon is a technology created with PHB, an energy storage material that allows the material to be naturally melted into food packaging. The launch of these “eco-friendly sneakers” aroused positive responses among consumers as many believe that “[It will] advance Nike’s mission to create products that are better for athletes and the planet.” 

Due to advancements in new technology, innovations addressing environmental issues are gradually increasing. Therefore, many ensure that these innovations will help to develop the fashion industry and improve the environmental friendliness of our planet at the same time. 

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