Many social issues are happening in the world where we live, such as global warming, pollution, drug issues, and feminism. CHNGE is a brand that tries to impact the world with aesthetic, cute prints on clothes by conveying special messages to encourage people who need help and our planet. Furthermore, people can contribute to donations just by buying clothes from CHNGE.

One of the causes of pollution is fast fashion. It is the business model of replicating recent trends and high fashion into garments and selling them at a low cost when demand from the masses is at its highest. Serious problems occur with this business model. Companies pay less wages to workers than they worked to reduce the price of clothes. The masses buy a lot of inexpensive garments and throw them away quickly. Abandoned clothes are piled up mostly around shorelines. They do not decompose for years and create microplastics, harming Earth organisms. Accordingly, CHNGE commits to carbon neutrality, responsible fabrics, fair wage practices, and minimizing waste in fast fashion.

CHNGE uses 100% GOTS Certified Organic Cotton for their tees. It uses zero harmful chemicals or pesticides while saving 500 gallons of water for every shirt it produces. Also, without fertilizer or irrigation needed for farming, organic cotton uses 62% less energy than conventional cotton. 

CHNGE is also built on philanthropy. They donate a portion of every profit made to a different charitable organization. They recently raised 667756 dollars to donate to the following organizations: 

△ Loveland Foundation: helps contribute towards both empowerment and liberation

△ The Trevor Project: the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer, and young people under the age of 25. 

△ Stand for Trees: Protect over 5 million hectares of forests and directly improve the planet and its habitats. The National Association for the Advancement of Colored People (NAACP) works to disrupt inequality, dismantle racism, and accelerate change in key areas, including criminal justice, health care, education, climate change, and the economy.

In this regard, people can easily impact the world by consuming clothes. CHNGE makes that possible with beautiful clothes. 

박혜원 강남포스트 학생기자  webmaster@ignnews.kr

<저작권자 © 강남포스트, 무단 전재 및 재배포 금지>