In 2024, graphic design is central to rapidly evolving and innovative trends. With the development of the digital age, new challenges and opportunities await designers. Global company Graphic Mama has released a report on the top trends in graphic design in 2024.

AI Assistance
In 2023, generative AI was on everyone's mind with Chat gpt. Just type something, and it will create an image, logo, or whatever you want. A published trend report suggests that rather than fearing AI, it's important to "use it well." 

Vibrant Colors
Colors with extremely high saturation, contrast, and brightness can also be eye-catching, and you can use them to convey a sense of splendor or vibrancy. With the release of "Barbie" in July of last year, these colors will likely become more prominent.

Pixels Rediscovered
A pixel is the smallest unit of digital, a tiny square that can be stitched together to form a new image or even letters.

Nature Reference Designs
It's a design world that's all about naturalness, not only in terms of vegan and eco-friendly packaging but also in terms of graphic design. This is expressed through the use of colors and textures found in nature.

In 2024, graphic design will move in more diverse and innovative directions at the intersection of art and technology. Simplicity and effective visual expression, the fusion of different combinations, the expansion of motion design, and an emphasis on sustainable design are expected to drive future design trends. 

*Based on the website, https://graphicmama.com/blog/graphic-design-trends-2024/

하혜주 강남포스트 학생기자  webmaster@ignnews.kr

<저작권자 © 강남포스트, 무단 전재 및 재배포 금지>