Steve Jobs was the CEO of the IT company Apple and founder of the Animation movie production company Pixar. He was the most effective and influential businessman in the world, he changed the flow of the IT business and production. The iPhone and iPad are the most popular electronic products and the iPhone is the most people's phone in the world. How does he make the iPhone and Apple a most popular product? He was using marketing skills to encourage people to buy the products. 

People buy an iPhone because the model and the convenience are the advantages of the iPhone. Steve used that point, his marketing strategy was to increase the price of the iPhone, make an advertisement, and spread it to New York Times Square, Superbowl, and TV advertisements. Those advertisements have accentuated the accuracy of the iPhone and its model, spread, and made a presentation. They spread advertisements as much as possible and held promotions for new products to make people more interested. Because his eloquence was also good, these factors had a positive impact on marketing, and Apple's advertisements from this time still serve as the basis for Apple advertisements.

We can see the desperation of Steve Jobs and his ability to utilize marketing strategies for the products. This can emphasize the importance of marketing strategies to the other firms later. 

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