Social media influencers who gained fame through video games, beauty, and toy reviews are significantly well-known among minors. Influencers seem to play an important role in the lives of minors because they spend a lot of time watching, watching, liking, forwarding, and commenting on influencers' content. In this way, influencer content appears to be highly involved. Second, minors rely not only on entertainment but also on influencers for information, advice, company, and comfort. However, there is still a lack of scientifically grounded insight into the role of social media influencers in the lives of children and adolescents.
Specifically, at least four main themes for research are identified. First, an influencer is considered very attractive because it resembles the audience. They are often recognized as "next-door boys or girls" and are easy to identify. However, there may be more reasons for influencers to come together. Research is needed to find out the underlying psychological mechanisms that explain the appeal of influencers in social media.
Secondly, the impact of social media influence on minors can have both desirable and undesirable outcomes. Although influencers can stimulate minors to behave pro-social or healthier, they can also provide bad examples of smoking, drinking, and even criminal behavior. influencer content can also affect the psychological health, materialism, and physical satisfaction of minors.
Third, social media influencer is sometimes used for commercial purposes by third parties because it is estimated to affect viewers. For example, brands pay influencers to promote their products with content created by influencers. Similarly, governments and NGOs rely on influencers to promote healthy, social, or environmentally friendly behavior among minors. Despite the popularity of so-called influencer marketing, theoretical or empirical insights into whether influencers are persuasive among minors and why they support (psychological) mechanisms are limited.
Fourth, some social media influencers are minors. Major brands have joined paid partnerships, and more and more children and adolescents influencers (and their parents) are striving to make money, leading to important legal, ethical, and philosophical questions.
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