Nowadays, we can watch many movies using OTT Platforms, and in the theater. For instance, before the 2000s, people found it hard to watch movies at home because they didn't have any way to watch movies except tape that included some movies. Because of this circumstance, movie producers were careful to produce movies because if their movies were not successful enough to make a profit, there was no way to make a living. The tape was also not a good idea for their business because people preferred to go to the theater and watch movies at that time. But today, many movies are made by directors, even amid pandemics. The reason why is that they have organizations that create films for OTT services like Disney Plus and Netflix.  However, not every film is a complete hit in OTT or the theater, particularly once the COVID-19 Pandemic scenario has passed. I'd like to explain why post-pandemic movies haven't been as successful.

 

https://www.abacademies.org/ articles-images-2021/academy -of-marketing-studies-ott-pl atforms-25-2-369-g012.png

 

 

 First off, because of the success of OTT projects like Squid Game, movie producers now have a much stronger belief in OTT platforms. As a result, many South Korean producers are making a lot of Netflix-exclusive films and series. But in my opinion, this is a bad approach to making a movie because they rush into production, leaving audiences unsatisfied with the performance, script, and other elements. 

 

Second, movies these days, especially superhero movies have been falling short of expectations. Superhero movies have been a big part of the movie market not just because of their profit but its fans, but now, movie directors cut corners and produce their movies as if they were being produced at a factory because they believe their fans will watch their movies despite their horrible quality. For example, Warner Bros Movie Corp. does not have a single successful movie after Aquaman in 2018, and Marvel Studio also can not make any movies that stand out. I believe that movie producers do not consider the audience's views anymore and because they have institutions like OTT platforms, they just keep rehashing the same heroes and plots to earn profit. 

 

In conclusion, I'd like to advise that filmmakers should take into account the kind of films audiences would be interested in seeing and not always rely on OTT platforms. They should also abandon the notion that OTT platforms are always profitable.